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Boucherie de Bussy

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Codes du Luxe
& Digital.

Midnight Blue

#0A2151 — Depth & Trust

Metallic Gold

#C09B21 — Excellence & Tradition

THE VISION

"The challenge wasn't selling meat, but selling an experience."

We replaced the refrigerated counter with an immersive digital gallery. Each product is treated like a work of art, elevated by AI and an ultra-minimalist interface.

Zero Photoshoot. 100% AI.

Why spend €5k on a photoshoot? We generated the entire product catalog via Midjourney v7.
Result: pixel-perfect art direction under total control.

/imagine prompt: lamb shoulder on stone cutting board, fresh rosemary and garlic, natural lighting, marble background, premium butcher quality, knolling photography --v 6.0 --ar 16:9_

Mon Panier

3 articles

Aged Ribeye Steak

45.00 €

Aged Ribeye Steak

45.00 €

GOLDEN TICKETOnly €20 more
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PURCHASE PSYCHOLOGY (CRO)

Gamification &
Smart Cart.

The goal: increase the average order value (AOV) without being intrusive. We integrated a dynamic progress bar directly into the cart. The customer doesn't spend more to "buy" — they spend more to "unlock" a status.

+20%

Average Order Value (AOV)

x2

Conversion Rate

ARCHITECTURE RETAIL OS

The Engine Room.

Portioning Algorithm

Automatic translation of customer needs (servings) into technical data (weight) for perfect stock management.

CLIENT SELECTOR
4Servings

> Initiating calculation module...

> Input: 4_pax

> Constant: 200g_per_pax

> Calculating total weight...

> Target: 800g_wagyu_ribeye

> Querying real-time stock...

> Stock: Available

> PRICE_UPDATED: 135.00€

Hybrid Payment Flow

Securing orders via server-side Stripe deposits. Complete elimination of "No-Shows".

SECURE_TRANSACTION_ID: #8X92
Total
S
Acompte 50%
Solde Boutique
Boucherie (HQ)
Serris
Chessy

Semantic Network

Capturing local voice search traffic via invisible satellite pages. 'Ghost Page' architecture.

RANK #1 GOOGLE

Excellence, delivered.

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